“To destroy is always the first step in any creation.” – E.E. Cummings
If you don’t know the battlefield, you can’t strategize a plan of attack. Deconstruction is the artful act of destruction: of presumptions, prejudices, and preconceptions.
Detail by detail, layer by layer, we deconstruct to the heart of the problem. That’s where the real work begins.
“Ponder and deliberate before you make a move.” – Sun Tzu
Once we understand the battlefield and our position in it, we can begin finding the way to our goal.
Time to enter the Shellshock War Room. The War Room is about bringing decision-makers together, hashing out the best plan of attack, and building a plan of action.
It’s organized, yet messy. It takes time, yet moves quickly. In the end, it dramatically improves the odds of success.
“Execute every act of thy life as though it were thy last.” – Marcus Aurelius
It isn’t enough to deliver a final product. It isn’t enough if that final product is merely beautiful.
It’s only enough when that final product is an enduring solution.
As in battle, delivering an enduring solution takes heroism, dedication, and vision. It is always hard fought …and always worth the extra effort.
If it’s not built to last, it never leaves our cutting room floor.