Changing the way recent grads start their business careers.
We’re a multidisciplinary design + digital agency based in Providence, Rhode Island. We work by a simple credo: DECONSTRUCT. DISCOVER. DELIVER.
We create based on our experiences. We dream, we imagine, and we put forth our courage and efforts in the name of principle, beauty, and harmony. We are an army of creatives, inventors, and nonconformists.
After a landmark year of growth, we knew it was time to extend the treatment we give to our clients every day to ourselves. Translation: refine our brand identity, and revamp our website completely.
We started off by going back to the drawing board. Asking the obvious but long forgotten question. Who is Shellshock and what is it we are trying to accomplish? Our mission was to start over and think about the answers to those questions.
Inspired by a compilation of different resources — The Art of War by Sun Tzu, The Courage to Create by Rollo May, the music of Antonín Dvořák and Chrome Sparks — we created a manifesto of our own. Shellshock symbolizes the passion, struggle and payoff when working with clients.
No brand is harder to refine into perfection than your own. But for several months of intense scrutiny, that is exactly what we did — slaving over every pixel and minute deviation in typeface to produce a new brand identity that speaks to the company we are today.