Changing the way recent grads start their business careers.
Safe Dinar is an e-commerce website for exotic currency exchange. With over 10 years in operation, it’s one of the oldest – and most successful – sites of its kind.
No platform depends on user experience like an e-commerce website. To stand out in a highly competitive niche, Safe Dinar knew that they needed to craft a superb user experience while conveying a strong, trustworthy brand.
We began our work with Safe Dinar by completely revamping their branding. The Safe Dinar brand needed to convey the confidence expected in an exotic currency dealer, but that confidence couldn’t come at the expense of approachability.
Once we had a brand that everyone loved, we wove that brand into every application. With the website, we set out to create an extraordinary user experience at every stage of the transaction – a website that was not only intuitive and functional, but deeply enjoyable for customers.