Changing the way recent grads start their business careers.
Fetch Park is doing for city parking what E-ZPass has done for tolls: Automating the tedious, decades-old problem of finding and paying for a parking spot. It’s both a transponder and an app that would reform parking as we know it.
When Fetch Park approached us, they were early in the conceptual stage. We set out to provide them with several fundamentals: name, logo, and UI design.
We researched potential names that were both relevant to the subject matter and had available .com’s before settling on Fetch Park. Equipped with a name, we developed a modern yet approachable brand identity that everyday drivers could comfortably adopt into their lives.
“When I came to Shellshock, I had a strong concept, but no name, and no brand. Over the course of several weeks, Shellshock helped me strategically develop both: A name that I love and ranks well online, plus an awesome logo that helped me win an early funding victory.”
— Tom Olson, CEO, Fetch Park