Changing the way recent grads start their business careers.
Anti-Sports League is a line of graphic t-shirts that playfully pokes fun at America’s obsession with sports. Created as an alternative to “sports apparel as usual”, it’s a bold, fun brand meant to be worn loudly.
After Anti-Sports League received media attention following its conception in 2012, its creator partnered with Shellshock to push the concept further. Rather than simply revamping the logo, we were challenged to develop taglines that supported the spirit of the brand.
We leveraged a bold color palette to create attention-grabbing materials that highlighted the playful, modern qualities of the brand. We focused on making each component a statement in itself, while still playing into a larger brand strategy.